Not a fan of Italian football, but cant deny completely with this article. In short, Sky are just smart.
http://www.goal.com/en/Articolo.aspx?ContenutoId=910894
article said:It has reached the point now where it is obvious that this is a deliberate and dirty ploy to damage the image and integrity of Italian football.
No, it's called selling your product with something that interests your customer.
article said:even (probably) paying their pundits extra money for uttering this motto as often as possible.
He needs :help
I can't be bothered reading the rest of the article as the first few paragraphs are obvious of the total ignorance of the writer of the article.
To put it simply: The Italian league generates little interest in the UK and thus the only stories that will sell are tasty ones regarding something naughty, rather than an issue about the actual matches, etc.