India always had a huge craze for Cricket, alongside Hockey. All the 83 world cup did was push hockey out. Cricket however didn't come in thx to 83. Also its quite weird how you are saying a world cup is not the biggest tournament there is in Cricket or indeed any sport. While the Ashes may be a big deal to you, and to the Aussies, to the rest of the world its just a test series. Sure we get all the history and the importance to Eng and Aus, but do you really think that the Ashes is the pinnacle of cricket. I mean to 8 of the 10 test playing nations its just a random series among gazillions.
Also while I get that Eng Aus is a huge thing, but trust me, it cannot come close to Ind Pak encounters, and to that there is no argument. For the ashes sure the 'cricket' loving pop of England get excited, but Indo Pak matches its every single one of the two countries regardless of whether he has any love for Cricket. All Indians want to beat Pakistan and vice versa. The most in the Ashes some abuses are hurled and thats it, Indo Pak matches have the potential to start fking riots. And I am not talking about small ones, fking mental riots, and there have been during Ind Pak matches. Cricket is such HUGE thing here, especially Indo Pak matches, that it can bring the two nations togehter and absolutely pull them apart. I have been hearing a lot about the Ashes but it cannot do 1% of any of this.
So even, with this rivalvary, the tension, the pressure, the stakes, which all the Ashes put together cannot match one tense Indo - Pak encounter ... I can tell you tht neither to India nor to Pakistan, winning an Indo-Pak test series, betters winning a World Cup !
I mean I am not kidding, the Ashes rivalry to us is Cute.