Coz Tru Blu are publishers and not retailers. Their job is to sell to distributors and get the price they want for DBC 14 from distributors. It's not their concern how the retailers price DBC 14.
That is not fair for the consumer. Publishers have their own sites where consumers can buy the game. Please take a look at Ubisoft, EA, or smaller publishers do to like Capcom. If TruBlu wanted to sell the game in the US, then they should price it as normal priced new game instead of giving distributors the free hand in gouging the price of the game. The distributor nor TruBlu are going to get hurt, but it will be Big Ant because less folks will buy their game here due to gouging of the price.
TruBlu already received the money from the distributor and distributor is trying to make a huge profit.
There seems to be whole dissonance in the thought process that Big Ant are just the developers and TruBlu are just the publishers and totally separate from each other in the decision making process. When publisher sells a developers game then there a whole lot of agreements from what I have seen.
Also a gamer is not going to spend 100 dollars with taxes on a basic edition of the game because a retailer is price gouging. When they can see 60 dollars as the norm for newly released game with the whole TruBlu/Big Ant saying they don't reduce the price of the game. This whole process has been pathetic.
TruBlu should have just sold the game through their own "reseller" on amazon and kept the price competitive or the norm in the USA and Canada.
If they were going to do this, then they should have made a special site where users could go and buy the game for international shipping.
The whole situation has been pathetic because no body except for here really knows about the game and some of my friends. :\
I may sound a bit ranting and abusive to the game, but I am trying to give positive criticism to the whole situation so that this does not happen again for the sequel or something happen to have an appropriate price for the game that would actually will sell in USA (aside from the hardcore fan base here).