kodos
International Coach
- Joined
- Sep 25, 2003
- Online Cricket Games Owned
I don't think that cricket struggles to find global worldwide sponsors but rather the Indian market are more willing to pay more for it than the English, South African, Australian or NZ market. That combined with 1 billion+ fans in Asia compared to only 10-100 million people following from other countries justifies the massive marketing by the Asian countries. Rugby doesn't really have a massive country that follows the game heavily, it's rather a game that is followed but is really a secondary sport in most of the participating countries bar NZ. Plus Rugby is played in countries that are outside of Asia and those sponsors are of course more recognized with Europe in particular such as Heineken, Visa, Orange etc. Mind you this current ICC WC do have several major global sponsors such as Pepsi, LG, Hutch, Visa and Johnnie Walker.